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09.11.2026

Potential Unpacked – Weekly News Roundup 9 November

Happy Monday, and welcome to edition 78 of Potential Unpacked. This week is all about where people make up their minds, and it’s increasingly not where brands are used to finding them. Reddit has started testing search ads inside its own app, and Amazon is heading into YouTube creators’ videos in the UK. New Buy […]

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03.11.2026

Google Plans AI Ads launch for UK in Q4 – Here’s What You Need to Do

Google has confirmed that ads in AI Mode are coming to the UK in Q4 2026, which means AI answers could become paid inventory around peak season.  In this article, we explore how Google’s AI ads work, how they got here, and the four steps search teams should take before they arrive.    Google AI […]

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02.11.2026

Potential Unpacked – Weekly News Roundup 2 November

Happy Monday, and welcome to edition 77 of Potential Unpacked. This week, the lines between search, advertising and conversation got a lot blurrier. Google is putting ads inside its AI answers, with the UK next in line. Discord is opening its communities up to Google Search, Instagram wants a place on the living room TV, […]

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26.10.2026

Potential Unpacked – Weekly News Roundup 26 October

Welcome back to Potential Unpacked, our weekly round-up of what’s changing across search, social, media and AI, and what it means for brands, whatever sector you’re in. Going forward, we’re changing things up a bit – bringing you the latest news at the start of each week instead of the end, meaning you can start […]

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21.10.2026

AI Ads – Does Your Brand Know Where to Start?

Advertising has arrived on AI platforms, with Microsoft, Google and OpenAI now placing sponsored content within conversational experiences used by hundreds of millions of people. In this article, we explore how ads work on ChatGPT and Google’s AI Overviews and AI Mode, how these platforms compare, and what brands should consider as they decide where […]

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06.10.2026

26PMX named in the top five of Prolific North’s Top 150 Agencies

We’re thrilled to share some news. 26PMX has been named number 5 in the Prolific North Top 150 Agencies 2026, which puts us in the top five agencies in the North. It’s a big moment for everyone here, and we wanted to take a minute to say what it means to us.   Why this […]

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25.09.2026

Potential Unpacked 25 September 2026

This week’s edition is about the platforms drawing new lines. Meta went full hardware at Connect 2026 with three new smart glasses and the palm-sized Muse Charm. Amazon has blocked Meta’s Muse AI agent from shopping on its site in the first big turf war of agentic shopping. Pinterest has launched Visual Search Ads and […]

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20.09.2026

AI in Performance Marketing: The Easy Part Is Done

The marketing industry has spent the last two years asking the wrong question. “Will AI replace marketers?” makes for a compelling headline. For anyone running paid media at scale, that question is already settled. The more useful one is why so many teams are spending heavily on AI and seeing so little to show for […]

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18.09.2026

Potential Unpacked 18 September 2026

This week’s edition is about ownership shifting across the paid landscape. Meta has launched Meta One, folding its platforms into a paid subscription stack running from $2.99 to $499 a month. Channel 4 has taken £300m of Paramount and Channel 5 ad sales from Sky in the biggest UK broadcast reshuffle in years. A US […]

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