Maximising Content SEO during the Peak Trade Season
As we near the start of the peak trade season, businesses are competing for attention and visibility. For companies with a strong online presence, having a solid SEO strategy is vital to capture this seasonal demand.
Ash Graham, our SEO Strategy Manager, offers his insight on how to leverage content SEO during this season.
What are the key barriers to a successful SEO strategy during peak?
- Lack of specificity in keyword targeting
Many companies focus on overly broad seasonal keywords, missing out on opportunities to target niche terms with stronger buying intent. A customer searching for “eco friendly holiday gifts for kids” is further along in the buying journey than someone searching for “holiday gifts”.
- Timing Misalignment
Christmas searches start to increase in the last week of July every year (or there about). Without insight into the timings of these trends, you risk publishing content too early or too late, missing key opportunities.
What are the key takeaways for maximising content SEO?
- Research seasonal trends
Christmas searches start to increase in the last week of July every year. Conducting in-depth keyword research focused on seasonal trends and purchase intent, you can position your content to best attract relevant and easily convertible traffic. Look at your niche specifically within Google Trends to see when the search starts to trend. This will provide invaluable insight that can be used to plan your strategy.
- Review data
One of the most important takeaways to implement is reviewing your data from previous years. Google Search Console can be used to track performance. If a particular keyword secured good impressions but failed to achieve a high number of clicks, this can signal it needs to become a seasonal page, rather than just a product page. Another key takeaway is reviewing your paid search account to see what is converting – this should form the bulk of your strategy moving forward.
- Christmas gift guides
Creating Christmas gift guides is an effective way to attract and engage holiday shoppers, providing curated selections for specific audiences will help customers find inspiration and products that meet their needs.
- Time content
Plan your content schedule using the data you have collected and analysed from previous years to align with peak keyword demand. Publish and optimise your content well in advance for maximum impact.
Final thoughts
Understanding the barriers to effective seasonal keyword research is the first step toward implementing a strategy that maximises SEO success during peak trading seasons. With thorough planning and a flexible approach, your SEO efforts can bring in highly relevant traffic, increase engagement, and drive meaningful conversions during the busiest times of the year.
To find out how 26PMX can maximise your paid social during peak, visit: https://26pmx.com/services/
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