Fortnum & Mason

Bringing joy at Christmas through Connected TV

We've worked with Fortnum & Mason for over a decade, supporting them on their digital marketing journey. In 2023, we introduced the brand to Connected TV to drive effectiveness in search and reach brand new customers. 

The challenge

Fortnum & Mason hampers are iconic – and whilst imitation is said to be the highest form of flattery - F&M needed to reinforce its heritage and quality in the run-up to Christmas, which is the retailer’s busiest trading period.​

In a market where consumers were ‘trading down’, we needed to attract new and existing customers and increase the effectiveness of search campaigns.

The solution

CTV was an exciting opportunity to increase visibility in SERPs and tell an engaging and fun story during the festive period.​ Powered by 6 video creatives highlighting F&M’s most loved products, we partnered with ITVx, Sky AdSmart and YouTube, overlaid Mastercard data and utilised YouTube’s Customer Match tool to deliver a hyper-targeted campaign aligned to the brand's core goals.

The results

12% rise in website visits

whilst site visits to key competitor Betty’s declined by 25% YoY ​(Dec 2023)​

98.4% viewability

and 99.3% ​verified viewers​

​ £2m+ ​YouTube​ impressions

and reached 500k users ​on ITVx & Sky

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