80% of bookings
were from 'Direct' or 'Referral' traffic
2k+ packages sold
before Jan 24 with an AOV of £3,599
36% engagement rate
for ‘Winter Blues’ PR campaign across paid social
Holiday Best
Launching a brand new package holiday provider in the UKHoliday Best saw a gap in the package holiday market to provide amazing holidays and experiences that would come with flexibility and without upsells or hidden costs. Through a PR and Partnership-led digital strategy, we propelled HolidayBest into the UK holiday market and achieved impressive results.
The challenge
Entering a highly competitive and mature market, with ambitious sales targets to reach, we needed to think strategically and resourcefully about how we could propel a brand-new holiday provider into the mainstream, with a marketing budget that would be a fraction of HolidayBest’s nearest competitors.
The solution
We focused on the peak trading period and driving in-year bookings, targeting ‘empty nesters’ and family audience segments. To make our budget work hard, our strategy centered around driving brand awareness by leveraging a PR-led campaign with supporting influencer activity and we secured a cross-platform ad partnership with Mail Metro Media which indexed highly for our target audience.
The results
After launching in July 2023, we had generated over 30k monthly website visits by September 2023: