Victoria Beckham

Driving digital growth during the Golden Quarter

Following a smooth and rapid onboarding, our integrated performance marketing approach generated 99% growth during the ‘Golden Quarter’ for the Victoria Beckham fashion brand YoY

The challenge

The Spring/Summer collection of 2023 marked a new chapter in the fashion brand’s history. We needed to create sustained ecommerce growth on the back of this resurgence by refreshing the brand’s performance marketing strategy.

The solution

We onboarded Victoria Beckham in August ahead of the brand’s most important trading period. We focused on overhauling account structures, creative relevance and bidding strategies across paid search, shopping, paid social and SEO.

The results

Our integrated performance marketing approach had an impressive impact during the Golden Quarter:

99% growth YoY

13% up on the forecast

75% rise in CTR

across paid search, shopping and paid social

627% rise in ROAS

across paid social

Not only was the onboarding with 26 seamless, the team focused on key priorities to ensure success over our most important trading period. As a result, we saw significant improvements in our marketing performance and contribution to growth.

Abbie Battershill, Digital Marketing Manager - Victoria Beckham

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