Tommee Tippee

Leveraging customer insight to increase revenue

We’re supporting Tommee Tippee on a journey of insight and discovery. By implementing best-in-class analytics and consumer-centric tests, we’ve helped the brand achieve tangible growth.

A person holding a newborn and smiling.

The challenge

Tommee Tippee is part of the Mayborn Group - the owner of the UK’s most-loved baby brands. With a big presence across the UK, Australia and the US, they needed support with a global CRM strategy, universal data and tracking solutions, and to gain a deeper understanding of customer behaviour.

A pregnant person sat on a sofa and looking at their phone, surrounded by cushions, parcels and baby items.

The solution

We embarked on a project to overhaul the brand’s analytics, aligning tracking solutions across markets to empower teams to make better business decisions from data.

Customer Journey Mapping workshops uncovered essential insights that paved the way for a ground-breaking programme of experimentation, from small design tweaks that had a big impact, to complex multivariate behavioural design tactics. 

Illustration of a pregnancy chart.

We identified key moments in the pregnancy timeline

Return on imagination

Visibility of user behaviour

Full enhanced ecommerce tracking from product impressions through to purchase

Increased conversion rate

Key journey progression was increased by 6.5% and ‘add to basket’ rate by 8.3%

Futureproofed strategy

By migrating to GA4, implementing server-to-server tracking and putting in place a robust Consent Management Platform

Illustration of Tommee Tippee's website.

We actioned multi-variant testing to determine the best price framing

The team at 26 are proactive, friendly and have great project management capabilities which means there are no shocks in delivery. Having worked with 26 for over 4.5 years, the agency is my go-to for experience design, development and digital strategy. I’m always confident that 26 can help me and my teams tackle whatever challenge we throw at them.

VP Global Consumer Experience - Tommee Tippee

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