Data Architecture

Robust and reliable measurement for your future business needs

Measurement is key for making good business decisions. But measurement depends on a strong, robust architecture. Our team are experts in what happens behind-the-scenes to make this happen, working together to ensure you have what you need to accurately measure performance.

Future-proof technology

Technology changes so rapidly in the marketing space. We stay at the forefront of these changes and ensure we have the most up-to-date processes in place so that anything we recommend or implement for you works for you now and in the future.

Fundamentals, done right.

Even the basics can be difficult to get right, but our highly experienced team has a firm handle on what not to do. We work with development teams to make sure that everything we implement is as robust as possible and thoroughly tested, so that you can have confidence in your data.

Multiple web languages

Our data architect experts have experience across multiple languages such as JavaScript, HTML, CSS, Python and SQL.

Breadth of platform experience

Several years of experience across the team means we have experts in integrating data across multiple platforms, giving us flexibility without being siloed.

Experienced data analysts

Once we’ve got your measurement in place we don’t leave it there. We have a team of data analysts to make sure your data is working hard for you.

Measurement frameworks

We will work with you to ensure you have the right tracking in place to measure your business objectives and marketing activity performance.

Direct developer communication

Our specialists speak the same language as your development team, meaning we can communicate with them directly without you being stuck in the middle.

Validation processes

Testing and validation are at the heart of what we do; our architect team has a specially designed workflow to ensure nothing goes to production without prior thorough testing and communication at all times.

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