Measurement & Effectiveness

Transformative marketing measurement for a cookie-less world

Data can be transformative for your brand - if you know how to harness it. We support the implementation, auditing, measurement planning and optimisation of your marketing data strategy to empower your internal teams to trust in data-driven insights. Together, we’ll build the measurement of your marketing outcomes to boost marketing effectiveness.

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Knowing what’s right for your business

We always make sure we're taking the right approach for your business. Firstly, we will work with you to understand your specific challenges and requirements. Then we'll make sure you have access to and trust in the data you’re collecting to help navigate them.

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A measurement framework that fits

Every marketing campaign requires a measurement framework based on trusted and real-time integrated data sources. We match insightful data sets with real-time reporting to create a measurement framework that fits your unique marketing objectives.

Dedicated data analysts

With a fully dedicated data science team, we’re always available to answer your queries and proactively offer new solutions to increase efficiency and encourage growth.

Expertise beyond measurement

With computer science, psychology, quantitative research, and programming experts on hand to support our clients, our team provides insights beyond results dashboards.

Access experimentation experts

Make your marketing activity work harder by investing in experimentation. Our specialists work closely with our experimentation team to ensure testing is data-driven.

26’s data support is invaluable. The team’s technical and application knowledge is best-in-class and helps us drive increased commercial value into our business. Requests for either data interpretation, visualisation or insights are met in a prompt, friendly and professional manner. I see 26’s Data Science team as a natural, virtual extension of our team. 

Andy Heywood, Head of Digital Marketing & Ecommerce at Speedy Hire

Our accreditations

Logo: Google Marketing Platform Certified
Logo: Google Cloud Partner
Logo: Looker Studio
Logo: hotjar
Logo: Fullstory

What we do

We work with channel leads, experience designers and specialist teams across our agency to find the most effective way to measure your marketing outcomes. Our work includes:

Measurement frameworks​

We collaborate with your team to build measurement frameworks that work for you. We identify the most insightful data and KPIs that signal success in your marketing goals.

Analytics enablement​

We support your brand by building a future-proof server-side data analytics solution to enable continuous data collection as third-party cookies deprecate. 

Improved marketing attribution​

Understand the complete picture of channel value to influence where your marketing budget is spent and validate assumptions about channel performance. Using our bespoke attribution modelling, we’ll help gain the best and most granular view of performance possible.

Specialist management of Google platforms

As Google Marketing Platform partners, we’re experienced in driving value through GMP for paid media activity. Our teams are experts in GTM and tracking solutions across multiple ecosystems. Plus, we support GA4 migrations, set-up and configurations across app and web properties.

Real-time reporting ​and dashboards​

We produce agile reporting in real-time, linking multiple data sources in dashboards that can be easily accessed and understood by key stakeholders.

Conversion Rate Optimisation

Using tools such as Google Optimize, Hotjar and FullStory, and a heuristic approach to analysing digital assets, we create hypotheses and deliver tests to drive maximum value over a defined period of activity. Our CRO approach delivers significant growth opportunities alongside our paid activity.

Future-proof your analytics and attribution

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